How to Send an Outlook High Importance Email in Outlook 2013

Microsoft Outlook gives you the ability to include certain tags on emails that you send to others. These tags offer Outlook users a way to filter certain types of messages. One of these tags will mark an email as high importance, which includes a red exclamation point next to the message, indicating that it has a high urgency.

Some email messages are more important than others. Most email users receive a high volume of messages throughout the day, and will choose to give each of them a level of priority based on their personal assumptions. But if a message that you are sending is more important than others, you might be looking for a way that you can effectively indicate this.

One method to make a message stand out in an Outlook inbox is to mark it as High Importance. Other Outlook users will see a red exclamation mark next to that message in their inbox, and may choose to act on that message instead of a different one. Our guide below will show you how you can modify the importance level of an Outlook email.

How to Send an Email with High Importance Level in Outlook 2013

  1. Open Outlook.
  2. Click Home, then New Email.
  3. Select the Message tab.
  4. Choose the High Importance tag.

Our article continues below with additional information on sending an Outlook high importance email, including pictures of these steps.

How to Mark an Email as High Importance in Outlook 2013 (Guide with Pictures)

The steps in the tutorial below will allow you to send an email with high importance. This means that other Outlook users will see a red exclamation point next to the message when they view it in Outlook. Many email providers, however, may not do anything to indicate that you have modified the importance level for the message.

The steps in this guide will work in most versions of Outlook, such as Outlook 2010, Outlook 2013, Outlook 2016, and Outlook for Office 365.

Step 1: Open Outlook 2013.

Step 2: Click the Home tab at the top of the window, then click the New Email button at the left end of the ribbon.

This is going to open the composition window in Outlook that you typically use to send a new email message.

start a new email

Step 3: Click the Message tab at the top of the window.

click the message tab

Step 4: Click the High Importance button in the Tags section of the ribbon.

Note that there is also a “Low Importance” option in the Tags group, as well as a “Follow Up” tag that you can apply to messages that you create.

mark as high importance

You can then complete the message and click the Send button to send the message with high importance. Your recipient will see a red exclamation point next to the message in their Outlook inbox.

high importance email example

Our guide continues below with additional information on Outlook importance levels.

More Information on Outlook High Importance Email Settings

You can adjust the default importance levels in Outlook 2013 as well, so that every message you send has either low, normal, or high importance. Read this article to learn where the default importance level setting is located.

The importance level must be set before you send the email. Once the email has already been sent you won’t be able to add that importance level. If you are using an Outlook Exchange server, and the person to whom you are sending the email is also on that server, then you may occasionally be able to recall the message so that you can adjust the importance level. However, this usually doesn’t work, so it’s best not to rely on it.

Many Outlook users have a tendency to mark all of their email messages as high importance, but this is a bad practice. Your message recipients will stop applying any sense of urgency to your emails if all of them have that red exclamation point. Additionally, people that are using other email providers, such as Gmail, may not even see this importance indicator. Basically, if you are saying that all of your email messages are high priority, then there’s a good chance your contacts will assume that none of them are high priority.

Setting Low Importance or High Importance from the Tags Dialog Box

You will notice that there is a small button at the bottom right of the Tags group. If you click that button it will open the window shown below.

Outlook high importance email

There you will find an Importance drop down menu where you can also choose from high or low priority, as well as Normal. There is also a Sensitivity dropdown menu where you can select whether the message has a Personal, Private, Confidential, or Normal level of sensitivity.

This window provides a number of other options to customize your email, including coting and tracking options, as well as Delivery options.

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