If you have been using Microsoft Outlook for at least a short period of time, then you have likely encountered a message with an exclamation point or an arrow next to it. This indicates that the sender felt their message has a level of importance outside that of a normal email.
You have the option of selecting between low importance or high importance, and this can be set on a per-message basis. Messages that are sent with high importance will be indicated with a red exclamation point, while messages sent with low importance will have a blue downward-facing arrow. The third level of importance, “normal,” is simply any message that is not sent with a low or high priority.
Setting the Priority Level for an Email Message in Outlook 2013
Note that these priority levels are typically only seen by other people using Microsoft Outlook. Many email providers will not indicate that a message was sent with any kind of priority level or adjusted level of importance.
- Step 1: Open Microsoft Outlook 2013.
- Step 2: Create a new email message by clicking the Home tab at the top of the window, then the New Email button in the New section of the Office ribbon.

- Step 3: Click the Message tab at the top of the window.

- Step 4: Click the High Importance or Low Importance button in the Tags section of the ribbon.

You can then fill in the rest of the fields to send your email as normal.
Outlook users who receive your email messages will be able to identify their importance level by the icons identified below. As mentioned previously, the red exclamation point indicates a message that was sent with high priority, while the blue arrow indicates a message sent with low priority.

Is there an email message that you do not want to send until later in the day, or possibly on a different day entirely? This article will show you how you can delay a message’s delivery until a specific date and time.
See also
- How to disable work offline in Outlook
- How to strikethrough in Outlook
- How to create a Vcard in Outlook
- How to view the blocked sender list in Outlook
- How to set up Gmail in Outlook
Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.
After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.
His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.
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