The apps that you use and websites that you visit on your iPhone often serve ads in an effort to supplement their revenue. Many of these ads may seem to be targeting specific activities that you are interested in, or concern products that you have recently been investigating. These sorts of ads are called “interest-based” and are delivered based on anonymous data that your iPhone has collected.
Occasionally someone else might use your iPhone, or you might have been looking at something that you normally don’t, and these ads might seem to be inappropriate, or incorrectly targeted. One way to overcome this is to reset the advertising identifier for your iPhone. Our tutorial below will show you how to find and use this setting so that you can start rebuilding a new identifier.
Resetting the Advertising Identifier in iOS 10
These steps were performed on an iPhone 7 Plus, in iOS 10. This will not stop ad tracking on your iPhone, it will only reset the information that has been associated with your device. This article will show you how to limit ad tracking on your iPhone.
Step 1: Open the Settings menu.
Step 2: Scroll down and tap the Privacy option.
Step 3: Scroll to the bottom of this screen and tap the Advertising button.
Step 4: Tap the blue Reset Advertising Identifier button near the top of the screen.
Step 5: Touch the red Reset Identifier button at the bottom of the screen to confirm that you wish to complete this process.
Did you know that you can browse privately in the Safari browser on your iPhone? Click here to see how you can tell if you are in a normal or private browsing session on your device, as well as learn how to switch between the two browsing modes as needed.
Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.
After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.
His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.
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