How to Reset the Advertising Identifier on an iPhone 7

The apps that you use and websites that you visit on your iPhone often serve ads in an effort to supplement their revenue. Many of these ads may seem to be targeting specific activities that you are interested in, or concern products that you have recently been investigating. These sorts of ads are called “interest-based” and are delivered based on anonymous data that your iPhone has collected.

Occasionally someone else might use your iPhone, or you might have been looking at something that you normally don’t, and these ads might seem to be inappropriate, or incorrectly targeted. One way to overcome this is to reset the advertising identifier for your iPhone. Our tutorial below will show you how to find and use this setting so that you can start rebuilding a new identifier.


Resetting the Advertising Identifier in iOS 10

These steps were performed on an iPhone 7 Plus, in iOS 10. This will not stop ad tracking on your iPhone, it will only reset the information that has been associated with your device. This article will show you how to limit ad tracking on your iPhone.

Step 1: Open the Settings menu.

open the settings menu



Step 2: Scroll down and tap the Privacy option.

open the privacy menu



Step 3: Scroll to the bottom of this screen and tap the Advertising button.

scroll down and select advertising

Step 4: Tap the blue Reset Advertising Identifier button near the top of the screen.

reset the advertising identifier on an iphone 7



Step 5: Touch the red Reset Identifier button at the bottom of the screen to confirm that you wish to complete this process.

reset identifier

Did you know that you can browse privately in the Safari browser on your iPhone? Click here to see how you can tell if you are in a normal or private browsing session on your device, as well as learn how to switch between the two browsing modes as needed. newsletter

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