Google Chrome PageSpeed

An important aspect of how Google rates your website is the speed at which it loads. If your site loads faster, then Google will determine that it provides a better user experience and the page will be given a higher ranking in Google’s search engine result pages (SERPs). However, depending upon the speed of your computer, browser and your Internet connection, the page speed can seem to vary from person to person. This is why tools like Google Chrome PageSpeed are so important. By adding the Google Chrome PageSpeed developer tool to Google Chrome, you can run the extension on a page of your website and determine how Google rates its’ page loading.


Installing Google Chrome PageSpeed


Goolge Chrome PageSpeed isn’t a program, but rather an extension that runs inside of the Chrome browser. However, the default settings for Chrome will not permit you to use the extension, so you need to make some adjustments to your settings.

The first step is to launch the Google Chrome browser. Next, type about:flags into the address bar at the top of the window, then press Enter on your keyboard.

configure Google Chrome to install Google Chrome PageSpeed


Scroll down to the Experimental Extension APIs option, then click the blue Enable link underneath it. This will open a Relaunch Now window at the bottom of the Chrome window, so you should click it to restart the browser. Chrome will then restart with the same browser tabs that you had open previously.

enable extensions to install Google Chrome PageSpeed


Next, navigate to the Google Chrome PageSpeed installation page at this link, then scroll down and click the click here to install PageSpeed for Chrome link. You will then need to click the Continue button at the bottom of the window to allow the installation of the extension, then click the Add button on the Add New Extension pop-up window.

navigate to the Google Chrome PageSpeed page to install the extension


This is the point where it may become difficult to figure out how to use the Google Chrome PageSpeed extension. The first thing to do to use the Google Chrome PageSpeed extension is navigate to the page whose speed you wish to evaluate. You can then launch PageSpeed by clicking the Customize and Control Google Chrome button at the top-right corner of the window, clicking the Tools option, then clicking Developer Tools.

open Developer Tools to run Google Chrome PageSpeed


This will open a new set of utilities at the bottom of the Chrome window, including the PageSpeed extension. Click the PageSpeed icon on the navigation bar, then click the Run Page Speed button.

run Google Chrome PageSpeed


It will take the PageSpeed extension a few seconds to evaluate the page, then it will respond with a numerical score. This score will be in the format of xx/100, where the higher the score, the better the page performs. The Google Chrome PageSpeed extension will also offer suggestions about how you can improve the page. Many of the options focus on caching page resources and reducing the size of the elements and pages being called by that page.

Google also offers a number of other utilities for evaluating and improving your websites. To read more about some of their products, you can read this article about integrating Google Analytics with Google AdSense. newsletter
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