How to Favorite or Bookmark a Website on iPhone 13

To bookmark or favorite a website in Safari on iPhone, open the page, tap the Page Menu button in the address bar, tap Add Bookmark to, choose Favorites or another folder, and tap Save. Favorites appear on your start page every time you open a new tab, so they’re the quickest way back to the sites you use most.

These steps are for Safari in iOS 26 and iOS 27 with the default Compact tabs layout, and they follow Apple’s guide to bookmarking a website in Safari on iPhone. The iPhone 13, 13 mini, 13 Pro and 13 Pro Max can run iOS 27, and the steps are the same on every other iPhone with the same iOS version, because the labels depend on the software, not the model. In iOS 18 and earlier, there is no Add Bookmark to item in the Page Menu; see the older-versions note below.

How to Add a Bookmark or Favorite in Safari on iPhone

1. Open the Safari app and go to the website you want to save.
2. Tap the Page Menu button on the left side of the address bar.
3. Tap Add Bookmark to.

4. Edit the name if you want a shorter label, then choose a location. Pick Favorites to show the site on your start page, or pick Bookmarks or a folder to file it away.
5. Tap Save.

The site is saved. If you chose Favorites, its icon appears in the Favorites section of your start page the next time you open a new tab.

If your Tabs layout is set to Bottom or Top, the steps are a little different: touch and hold the Show Bookmarks button (the open book icon), then tap Add Bookmark. Apple notes this in the same guide. You can check or change the layout in Settings > Apps > Safari under Tabs, the same place you go for moving the Safari address bar to the top.

On iOS 18 and earlier: open the site, tap the Share button, then tap Add Bookmark (or Add to Favorites to skip the folder choice), and tap Save. To confirm your version, go to Settings > General > About and look at iOS Version.

What’s the Difference Between a Bookmark and a Favorite?

A favorite is a bookmark saved in the Favorites folder. Safari shows that folder on the start page, so those sites are one tap away whenever you open a new tab. Bookmarks in other folders stay in the bookmarks list until you go looking for them.

Keep Favorites for the handful of sites you visit every day and put everything else in regular bookmarks or folders. Too many favorites makes the start page harder to scan.

The Reading List is a third option. It holds pages you want to read later, such as a single article, rather than sites you return to again and again. Items there can be saved for offline reading, so they are handy before a flight. In the Bottom or Top layout, touch and hold the book icon and tap Add to Reading List.

How to Find and Organize Your Bookmarks

1. Open a new tab to see your start page, then tap the Show Bookmarks button. With the Bottom or Top Tabs layout, tap the book icon directly.
2. Recently saved bookmarks, favorites and Reading List items appear at the top. Swipe through them, or open a folder below.
3. Touch and hold any bookmark to copy, open, edit or delete it.

Here are other ways to keep bookmarks tidy:

• Create a folder: tap the More button, tap New Folder, enter a name, then tap Save.
• Move a bookmark: touch and hold it, tap Edit, tap below Location, choose a folder, then tap Save.
• Rename a bookmark: touch and hold it, tap Edit, type a new name, then tap Save.
• Reorder bookmarks: tap the More button, tap Select Bookmarks, then touch, hold and drag items into a new order.

In the bookmarks list, you can also swipe left on a bookmark and tap Delete. Safari doesn’t ask you to confirm, so check that you picked the right one.

On iPhones that support Apple Intelligence, Safari can also group related bookmarks and Reading List items into suggested topics once three or more of them are related.

How to Remove a Website From Favorites

1. Open a new tab so your start page shows.
2. Touch and hold the favorite you want to remove.
3. Tap Delete.

The site disappears from Favorites. If Safari syncs through iCloud, it’s also removed from Favorites on your other Apple devices.

You can also touch and hold a favorite and drag it to a new spot to change the order on your start page.

How to See Your Mac Bookmarks on iPhone

1. Open the Settings app.
2. Tap your name, then tap iCloud.
3. Tap See All and make sure Safari is turned on.

Bookmarks and favorites sync between your iPhone and other devices signed in to the same Apple Account. Safari must also be turned on in iCloud settings on your Mac. To move bookmarks to a different browser, you can export Safari bookmarks on an iPad.

How to Add a Website to Your Home Screen

A Home Screen icon is handy for a site you treat like an app, such as a school portal or a work dashboard. One side effect is that the icon can show up as an oddly named app on the Screen Time Always Allowed screen.

1. Open the website in Safari.
2. Tap the Page Menu button, then tap Share. With the Bottom or Top Tabs layout, tap the Share button directly.
3. Scroll down and tap Add to Home Screen. If you don’t see it, tap Edit Actions at the bottom of the list and add it.
4. Optionally turn on Open as Web App so the site opens in its own window, like an app.
5. Tap Add.

An icon for the site appears on your Home Screen. Unlike bookmarks, this icon appears only on the device where you add it.

To choose between a web app and a plain shortcut, read about adding a Safari link to your Home Screen.

How to Bookmark a Website in Chrome on iPhone

If you use Google Chrome instead of Safari, Chrome keeps its own bookmarks. Google’s Chrome bookmarks help gives these steps:

1. Open the Chrome app and go to the site.
2. Tap the More button (three dots).
3. Tap Add to Bookmarks.

To open your saved pages, tap More > Bookmarks. Chrome bookmarks don’t appear in Safari, so pick one browser for the sites you save. On a computer, here’s how to bookmark in Google Chrome.

Bookmarking on iPad

On an iPad, the steps are the same: open the site in Safari, tap the Page Menu button, choose Add Bookmark to, pick a folder, and tap Save. On iPadOS 18 and earlier, tap Share > Add Bookmark instead. Apple’s iPad bookmarking guide covers both layouts.

Hide Favorites on Safari’s Start Page Without Deleting Them

Open a new Safari tab on iPhone, scroll to the bottom of its Start Page, and tap Edit. Turn Favorites off, then close the customization panel and check the Start Page.

Apple’s Safari customization guide documents this display option. Turn it back on in the same place to restore the section. This hides the section without deleting its saved websites. The red minus or Delete controls in the bookmark editor remove bookmarks instead; use those only when removal is your goal.

Troubleshooting

• You can’t find Add Bookmark to. Your Tabs layout may be Bottom or Top. Touch and hold the book icon and tap Add Bookmark instead. On iOS 18 or earlier, use the Share button.
• A new favorite doesn’t show on the start page. Check that you chose the Favorites folder when saving. Open the bookmark with Edit and change its Location if needed. Also check that Favorites hasn’t been turned off in the start page’s Edit panel.
• Favorites look different in another profile. If you use Safari profiles, such as Personal and Work, a profile can use its own Favorites folder. Switch back to the profile you were in when you saved the site.
• Bookmarks aren’t syncing to your iPad or Mac. Confirm Safari is turned on in iCloud settings on every device and that each one uses the same Apple Account.
• Add to Home Screen is missing. Scroll to the bottom of the Share menu, tap Edit Actions and add it.
• The bookmark option is missing entirely. You may be in another app’s built-in browser, such as a link opened from a social or email app. Open the page in the Safari app first.

Frequently Asked Questions

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