How to Turn Off Interest Based Ads on the Amazon Fire Stick

The steps in this guide will show you how to turn off the interest-based ads option on your Amazon Fire TV Stick so that they stop appearing on the device.

  1. Open the Settings menu.
  2. Select the Preferences option.
  3. Choose Privacy Settings.
  4. Select Interest-based Ads to turn it off.

Your Amazon Fire TV Stick shows you content in a number of places, including a featured content slider at the top of the home page.

Among the different types of content that it may display are ads. These ads can be tailored to you, based on your device usage, in the form of something called interest-based ads.

While these ads can be helpful in letting you know about content that you may enjoy based on other content that you’ve watched previously, you may prefer not to have these ads shown to you.

Our tutorial below will show you how to disable interest based on the Amazon Fire TV Stick.

How to Disable Interest Based Ads on the Amazon Fire TV Stick

The steps in this article were performed on an Amazon Fire TV Stick 4K. Note that this won’t affect the display on other Amazon devices that you may have.

Step 1: Press the Home button on your remote to get to your device’s Home screen, then choose the Settings option at the top of the screen.

open Fire Stick setttings

Step 2: Scroll to the right and select the Preferences option.

open the Preferences menu

Step 3: Choose the Privacy Settings option.

select Privacy Settings

Step 4: Click on the Interest-based Ads item to switch it to off.

choose the Interest Based Ads option

It should look like the screen below when you have turned off Amazon Fire Stick interest based ads on the device.

how to disable Interest Based Ads on the Amazon Fire TV Stick

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