How to Track Published Google Docs With Analytics: A Step-by-Step Guide

Tracking your published Google Docs with Analytics might sound like a daunting task, but it’s actually pretty straightforward. By following a few simple steps, you can gain insight into how your documents are performing, who’s viewing them, and what parts they find most interesting. This information is invaluable for content creators, marketers, and anyone looking to understand their audience better.

Step by Step Tutorial: Tracking Published Google Docs With Analytics

Before we dive into the steps, it’s important to understand what these actions will help you achieve. Setting up tracking for your Google Docs will allow you to collect data just like you would for a website. This includes information on page views, duration of visit, geographical location of visitors, and more.

Step 1: Create a new Google Analytics account or use an existing one

To track your Google Docs, you need to have a Google Analytics account. If you don’t have one, go to the Google Analytics website and sign up for free.

Having a Google Analytics account is the cornerstone of tracking your Google Docs. If your document is for a business or a specific project, you might want to create a separate property within your Analytics account just for that.

Step 2: Get your unique tracking ID

Once your account is set up, locate your tracking ID within the ‘Admin’ section of Google Analytics under the ‘Property’ settings.

This ID is like a digital fingerprint for your Google Docs. It tells Google Analytics to send the data from your document to your specific account so you can analyze it later.

Step 3: Insert your tracking ID into your Google Doc

To link your document to Google Analytics, you’ll need to embed your tracking ID into your Doc using a Google Apps Script.

Google Apps Script is a powerful tool that allows you to add custom functionality to your Google Docs. You’ll need to create a new script and paste in a snippet of code that includes your tracking ID.

Step 4: Deploy the script as a web app

After inserting your tracking code, you’ll need to deploy your script as a web app. This allows the script to run and send information from your Doc to Google Analytics.

Deploying your script is a critical step, as it transforms your static Google Doc into an interactive webpage that can communicate with Google Analytics.

Step 5: Share your Google Doc as a web page

Finally, instead of sharing the standard Google Docs link, you’ll share the web app URL that was created when you deployed your script.

When you share this link, anyone who views your Doc will be tracked in Google Analytics, giving you a wealth of information about your audience and how they interact with your content.

After completing these steps, you’ll start seeing data from your Google Doc in your Google Analytics account. This may take up to 24 hours, so don’t worry if you don’t see immediate results. This data will help you understand your audience better and make informed decisions about your content and marketing strategies.

Tips: Making the Most Out of Tracking Published Google Docs With Analytics

  • Ensure that your Google Doc is set to ‘public’ or ‘anyone with the link can view’ to get accurate data.
  • Regularly check your Analytics to monitor the performance and make adjustments as needed.
  • Use the information to understand what content resonates with your audience, so you can create more of it.
  • Remember to respect viewers’ privacy and adhere to all data protection laws.
  • Consider integrating your Analytics with other tools such as Google Data Studio for advanced reporting and visualization.

Frequently Asked Questions

What is Google Analytics?

Google Analytics is a free web service that helps you track and analyze visitor traffic to your web pages, including Google Docs.

Can I track real-time visitors on my Google Doc?

Yes, once you’ve set up tracking, you can monitor real-time activity through your Google Analytics dashboard.

Is it possible to see the location of my Google Doc viewers?

Yes, Google Analytics provides geographical data, showing you the countries and even cities your viewers are from.

How do I know if my tracking is working?

After setting up tracking, give it up to 24 hours and then check your Google Analytics account. If there’s data, your tracking is working.

Can I use this method for multiple Google Docs?

Absolutely! You just need to repeat the process for each Google Doc and track them individually in your Google Analytics account.


  1. Create or use an existing Google Analytics account.
  2. Get your unique tracking ID from Google Analytics.
  3. Insert the tracking ID into your Google Doc using Google Apps Script.
  4. Deploy the script as a web app.
  5. Share your Google Doc as a web page.


Tracking published Google Docs with Analytics is a powerful way to understand your audience and gauge the success of your content. It’s not just about counting page views; it’s about diving deep into the behavior of your viewers and learning what works and what doesn’t. By following the steps outlined above, you will unlock a treasure trove of data that can help you make better, more informed decisions. Whether you’re a business owner, educator, or content creator, this process is a game-changer in the digital world.

So, what are you waiting for? Start tracking your Google Docs today and watch as a world of insights unfolds before you. Remember, knowledge is power, and with Google Analytics on your side, you’re well-equipped to take your content to new heights. Happy tracking!

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