Finding the most searched keywords on Google is essential for anyone who wants to optimize their content for search engines. Whether you’re a blogger, a marketer, or a business owner, knowing what people are searching for can help you tailor your content to meet their needs. It’s not as hard as it sounds, and in just a few steps, you’ll be on your way to keyword mastery.
How to Find Most Searched Keywords on Google: A Step by Step Tutorial
Before we dive into the steps, let’s talk about why they’re important. By following these steps, you’ll be able to identify the most popular search terms related to your niche or industry. This information is gold when it comes to creating content that ranks well on Google.
Step 1: Use Google Keyword Planner
Google Keyword Planner is a free tool that shows you the search volume for specific keywords.
To use Google Keyword Planner, you’ll need a Google Ads account. Once you’re logged in, you can enter a keyword or phrase and see how many people are searching for it each month. You can also see related keywords and their search volumes.
Step 2: Check Out Google Trends
Google Trends lets you see how search queries have changed over time.
With Google Trends, you can enter a keyword and see how its popularity has fluctuated. This is a great way to identify seasonal trends or to see if a keyword is becoming more or less popular over time.
Step 3: Spy on Your Competitors
Use tools like SEMrush or Ahrefs to see what keywords your competitors are ranking for.
These tools let you enter a competitor’s website and see what keywords they’re targeting. This can give you some great ideas for keywords that you might not have thought of on your own.
Step 4: Use Social Media Hashtags
Social media hashtags can be a goldmine for finding popular keywords.
By searching for hashtags related to your niche on platforms like Twitter or Instagram, you can see what topics people are talking about. These can be great keywords to target in your content.
Step 5: Ask Your Audience
Sometimes the best way to find out what people are searching for is to ask them directly.
You can use surveys, polls, or just casual conversations to find out what questions your audience has. These questions can make great keywords to target in your content.
Once you’ve completed these steps, you’ll have a list of popular keywords that you can use to optimize your content. This will help you rank higher on Google and attract more traffic to your website.
Tips for Finding Most Searched Keywords on Google
Here are some additional tips to help you find the most searched keywords on Google:
- Look for long-tail keywords that are more specific and less competitive.
- Pay attention to the search intent behind a keyword and make sure your content matches it.
- Use keyword research tools like Moz or KWFinder for even more keyword ideas.
- Keep an eye on your analytics to see which keywords are driving traffic to your website.
- Regularly update your keyword list to stay on top of changes in search trends.
Frequently Asked Questions
What is a long-tail keyword?
A long-tail keyword is a more specific and often longer phrase that is less competitive than shorter, more general keywords.
Why is search intent important?
Search intent is the reason behind a search query. Understanding search intent can help you create content that satisfies what users are looking for, which can improve your search rankings.
How often should I update my keyword list?
It’s a good idea to review and update your keyword list at least once a quarter to keep up with changes in search trends.
Can I find most searched keywords without using tools?
While tools can make the process easier, you can also use Google autocomplete and related searches to find popular keywords.
Do I need to target every popular keyword in my niche?
No, you should focus on keywords that are relevant to your content and that you can realistically rank for.
Summary
- Use Google Keyword Planner to find search volumes for specific keywords.
- Check out Google Trends to see how keyword popularity changes over time.
- Spy on your competitors with tools like SEMrush or Ahrefs.
- Use social media hashtags to find topics people are talking about.
- Ask your audience directly what they’re searching for.
Conclusion
Finding the most searched keywords on Google is an invaluable skill that can significantly boost your online presence. It’s not just about throwing in random words and hoping for the best. It’s about understanding your audience, utilizing the right tools, and staying up-to-date with trends. By following the steps outlined above, you’ll be well on your way to creating content that not only ranks well but also resonates with your target audience. Remember, the goal is to provide value to your readers while also optimizing for search engines. It’s a delicate balance, but when done right, it can lead to increased traffic, engagement, and ultimately, conversions. So, roll up your sleeves, start your keyword research, and get ready to see your content soar to the top of Google’s search results!
Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.
After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.
His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.