How to Insert a Trademark Symbol in Word: A Step-by-Step Guide

Inserting a trademark symbol in Word is a breeze. Simply press “Ctrl + Alt + T” on your keyboard, and voilà, the ™ symbol will appear. Alternatively, you can click on “Insert” then “Symbol” and select the trademark symbol from the list. This quick overview should give you a good grasp on the task at hand.

After you insert a trademark symbol, it signifies that the preceding word, phrase, or logo is a trademark. This alerts others that you claim rights to the branding and that it’s not to be used without permission.


When you’ve come up with a brilliant brand name or logo, the last thing you want is someone else riding on your coattails. That’s why trademarks are a big deal. They protect your brand’s identity, ensuring that your hard work doesn’t go to waste. Whether you’re a startup founder, a graphic designer, or just someone who’s serious about branding, knowing how to insert a trademark symbol in Microsoft Word is a handy skill that’s worth mastering.

The trademark symbol (™) is a visual marker that communicates that a brand name or logo is claimed as a trademark. It’s different from the registered trademark symbol (®), which can only be used once the trademark is officially registered with the appropriate government body. Using the ™ symbol is a way to assert your rights informally, and it’s often an important step in the process of securing a formal registration.

Step by Step Tutorial: Insert a Trademark Symbol in Word

Before diving into the steps, it’s important to understand that inserting a trademark symbol is a way to indicate that you claim rights over a certain mark. It doesn’t grant legal protection, but it does let others know that the mark is important to you.

Step 1: Use the Keyboard Shortcut

Press “Ctrl + Alt + T” on your keyboard to insert the ™ symbol.
This keyboard shortcut is a quick and efficient way to insert a trademark symbol without having to navigate through menus.

Step 2: Use the Insert Symbol Feature

Click on “Insert” in the Word menu, then click on “Symbol” and choose the trademark symbol from the list.
This method is useful if you prefer using the mouse or if you need to insert other symbols that might not have a keyboard shortcut.

Step 3: Use the Character Code

If you’re a fan of character codes, type “2122” and then press “Alt + X” to convert it into the ™ symbol.
This method is not as well-known, but it’s another quick way to insert a trademark symbol if you remember the code.


Easy to useWord’s trademark symbol insertion methods are straightforward and take only seconds to accomplish, making them accessible to users of all skill levels.
Protects your brandUsing the trademark symbol can help protect your brand by discouraging others from using it without permission.
Professional lookIncluding the trademark symbol in your documents gives them a professional appearance and can enhance your brand’s credibility.


Doesn’t provide legal protectionThe trademark symbol indicates that you claim the mark as a trademark, but it doesn’t give you legal protection unless you register the trademark officially.
Can be overlookedSome people may not notice the trademark symbol or understand its significance, which can dilute its protective capabilities.
Overuse can clutterIf used excessively, trademark symbols can clutter your document and distract from the content.

Additional Information

While inserting a trademark symbol in Word is simple, understanding when and how to use it is crucial. The ™ symbol can be used for both goods and services, regardless of whether you’ve filed for an official trademark. However, always check with a legal professional if you’re unsure about trademark laws or when to use the symbol.

Also, consider the placement and formatting of the trademark symbol. It’s typically placed in superscript and to the right of the trademarked term. Be mindful not to overuse it, as it can become visually distracting. And remember, inserting a trademark symbol in Word does not replace the need to register your trademark to receive full legal protections.


  1. Use the “Ctrl + Alt + T” keyboard shortcut.
  2. Use the “Insert” then “Symbol” feature.
  3. Type the character code “2122” followed by “Alt + X”.

Frequently Asked Questions

Can I use the trademark symbol for a brand that’s not officially registered?

Yes, you can use the trademark symbol to assert your claim over a brand, even if it’s not registered.

Is there a difference between the trademark symbol and the registered trademark symbol?

Yes, the ™ symbol is used for unregistered trademarks, while the ® symbol is reserved for registered trademarks.

Can I use the trademark symbol on any word or logo?

You can use the trademark symbol on any word, phrase, or logo that you want to claim as your trademark.

Does using the trademark symbol guarantee legal protection?

No, the trademark symbol doesn’t guarantee legal protection. Official registration is required for that.

Can I use a shortcut on a Mac to insert a trademark symbol?

Yes, on a Mac, you can use the shortcut “Option + 2” to insert a trademark symbol.


Knowing how to insert a trademark symbol in Word is more than a neat keyboard trick; it’s an essential part of brand management and protection. While it won’t provide full legal protection without official registration, it serves as an important marker of your claim to a name or symbol.

It’s a simple step that can have significant implications for your business’s branding efforts. So, next time you’re polishing that business proposal or finalizing your brand’s presentation, remember to use the trademark symbol to assert your rights and elevate your brand’s professionalism.

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