To upgrade to Hulu’s no-commercials plan, log in to your Account page on Hulu.com, go to Your Subscription, select Manage Plan, switch Hulu (No Ads) from Off to On, and select Review Changes. If Apple, Amazon, Roku, Disney or another company bills you, you usually change the plan through that company instead.
Hulu now calls this plan Hulu Premium, and labels it Hulu (No Ads) in plan lists. Older articles call it the No Commercials plan. They are the same thing. The steps below follow Hulu Help’s guide to changing plans and add-ons.
Before You Upgrade
Check these points first, because they decide where you make the change and what you pay.
- You need an existing Hulu account and its login. The plan change happens in a web browser on a computer or phone. Hulu’s instructions point to the Account page, not to a setting inside the Hulu app on a TV.
- The price is higher. Hulu’s help page listed Hulu (With Ads) at $12.49 a month and Hulu Premium at $21.49 a month for new subscriptions as of September 23, 2026. Prices change often, so confirm the current cost on Hulu’s plans and prices page before you switch.
- Premium is monthly only. Hulu says annual billing is available only for the Hulu (With Ads) plan.
- Annual subscribers cannot switch on their own. Hulu says annual subscribers are not able to switch base plans after being charged, and tells them to contact Hulu for help.
- Your billing party matters. A billing party is the company that charges you for Hulu. It can be Hulu itself or a partner such as Apple, Amazon, Google, Roku, Disney, Spotify, T-Mobile, Verizon or Xfinity.
Check Who Bills You for Hulu
Hulu says the steps to change your plan vary depending on your billing party. To find yours:
- Open a web browser and log in to your Hulu Account page. Hulu’s help article links to it at
secure.hulu.com/account. - Find the Payment Information section.
- Read the billing party listed there.
If Hulu bills you directly, use the next section. If a partner bills you, skip to the partner section.
How to Upgrade to Hulu (No Ads) if Hulu Bills You
Read the review screen carefully before you confirm. Upgrading raises your bill, and Hulu notes that changes to your plan can change your monthly total.
- Log in to your Account page in a web browser on your computer or phone.
- Go to the Your Subscription section.
- Select Manage Plan. Your current plan is highlighted in green, so you can see what you have now.
- Find Hulu (No Ads), which may appear as Hulu Premium, and switch its toggle from Off to On.
- Optional: select Manage Add-ons to add or remove extras. A check mark sits next to add-ons you already have.
- Select Review Changes, check the new plan and price, and confirm.
Hulu’s help pages do not spell out the exact moment an upgrade starts or how the first charge is calculated. Rely on the amount shown on the review screen and on your Account page instead of assuming.
How to Upgrade if a Partner Bills You
If a third party bills you, Hulu says to manage your subscription through that billing partner. It also warns that the plans and add-ons available to you may vary. Here is what Hulu documents for the most common partners.
Roku
Roku-billed subscribers can change plans on Hulu.com or on select Roku devices. On the Roku, Hulu’s Roku billing page gives these steps:
- Open the Hulu app on your Roku device.
- Select your profile icon in the upper right corner.
- Select Account, then Subscription.
- Choose your new plan.
- Review the payment details and select Submit.
Add-ons for Roku-billed accounts can only be managed on Hulu.com.
Apple
Existing Apple-billed subscribers can choose between two plans: Hulu and Hulu (No Ads). Hulu’s Apple billing page says you make the change through Apple, from the Subscriptions section on your computer or iOS device. Live TV plans and add-ons are not available with Apple billing. Hulu also says new and returning subscribers can no longer sign up and pay through Apple.
Disney+
If Disney bills you for a bundle, you change your subscription on DisneyPlus.com, not on Hulu.com. Hulu’s Disney billing page says you can move to any of the bundle plans there. The bundle plans with Premium in the name include Hulu (No Ads). Disney-billed subscribers cannot add Hulu add-ons or switch to Hulu + Live TV without ending the bundle and signing up again through Hulu.
Amazon, Google and Other Partners
For Amazon and Google billing, Hulu sends you to Amazon Help or Google Play Help, and notes that certain plan options may not be available. Hulu’s plan-change guide also links to separate pages for Kroger, HBO Max, Optimum, Spotify, T-Mobile, Verizon and Xfinity. If your partner does not offer the No Ads plan, Hulu says you can cancel the partner-billed subscription and sign up directly at Hulu.com. Canceling ends that subscription, so check what you would lose, such as a partner discount, before you do it.
What You Get With Hulu Premium (No Ads)
According to Hulu’s plans page, both standalone plans support up to 4K UHD video, up to 5.1 audio, and streaming on multiple devices at a time. Premium adds three things:
- The Hulu streaming library without ad breaks.
- Downloads of select shows and movies. Hulu says downloads work in the mobile app.
- Hulu Watch Party, for streaming with family and friends.
Where You May Still See Ads
The No Ads plan covers Hulu’s on-demand streaming library. Hulu’s page on why Premium subscribers still see ads lists these exceptions:
- Excluded shows. Because of streaming rights, select shows may play a short ad break before and after each episode. When this guide was updated, Hulu’s exceptions page said no shows were currently on that list, but that it can change.
- Live TV. Live streams on Hulu + Live TV plans have the same ad breaks as broadcast television.
- Cloud DVR recordings. Recordings include the ad breaks from the live broadcast, though you can fast-forward through them.
- Network on-demand content. Extra on-demand content that Live TV plans unlock from network partners may have ads.
- Live or linear channels. Hulu may offer some live or linear channels to all subscribers, and those can contain commercial breaks.
- Add-ons. Shows and movies from HBO Max, Paramount+ with SHOWTIME, Cinemax and STARZ have no ad breaks, but a short ad may play before some videos. Some ESPN Select (With Ads) content includes ads.
How to Confirm the Upgrade or Switch Back
To confirm the change, return to your Account page and look at Your Subscription. Select Manage Plan again and check that the No Ads plan is the one highlighted in green. Then play a show from the Hulu library and see whether it runs without ad breaks.
To undo the upgrade, repeat the same steps and switch the Hulu (With Ads) plan to On, then select Review Changes. Hulu says there are no cancelation fees and that you can change plans and add-ons at any time. The review screen shows when the change applies. If a partner bills you, switch back through that partner.
Troubleshooting
- There is no Manage Plan option. Check the Payment Information section. A partner-billed account is usually changed with the partner, not on Hulu.com.
- Hulu (No Ads) is not in the list. Partner billing can limit the plans you see. Annual subscribers cannot switch base plans themselves either. Contact Hulu or your billing partner.
- The plan is named differently. Look for Hulu Premium. In bundles, look for a plan with Premium in its name that lists Hulu (No Ads).
- The page will not save your change. For trouble managing a subscription on its website, Hulu suggests switching browsers or clearing your browser cache.
- You still see ads after upgrading. Go through the exceptions above. If none apply, Hulu says to confirm on your Account page that you are on an ad-free plan and then contact Hulu.
- Your bill looks wrong. Open billing history on your Account page. Hulu’s page about charges on your account explains how plan changes, taxes and ended promotions affect the total.
Frequently Asked Questions
Is the Hulu No Commercials plan the same as Hulu Premium?
Yes. Hulu’s current name for its ad-free plan is Hulu Premium, and its help pages also call it Hulu (No Ads). No Commercials is an older name for the same idea.
Can I upgrade to Hulu (No Ads) from the app on my TV?
Hulu’s main instructions use the Account page in a mobile or web browser. The one documented exception found for this guide is Roku billing, where select Roku devices let you change plans in the Hulu app under Account and Subscription.
Does the No Ads plan remove ads from Live TV?
No. Hulu says live TV on its Live TV plans keeps the same ad breaks as traditional broadcast television, even on a Premium plan. For more on those plans, see how to watch live TV on Hulu.
Can I pay for Hulu (No Ads) once a year?
No. Hulu says annual billing is offered only for the Hulu (With Ads) plan. Hulu Premium, Hulu + Live TV and the bundle plans are billed monthly.
Can I pause my subscription instead of changing plans?
Often, yes. Hulu’s pause instructions say eligible subscribers can pause for up to 12 weeks from the Your Subscription section of the Account page, and the pause starts on the first day of the next billing cycle. Annual subscribers and most partner-billed subscribers, other than Amazon and Roku, are not eligible.
Can I download shows after I upgrade?
Hulu lists downloads of select shows and movies as a Hulu Premium feature. Not every title can be downloaded.
Next Steps
Once the No Ads plan is active, you may want to adjust playback too. See how to turn off autoplay in the iPhone Hulu app to stop the next episode from starting on its own. Watching on a TV? Here is how to set up a Roku.
Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read hundreds of millions of times.
After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.
His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.