How to Do Percent Markup in Excel: A Step-by-Step Guide

Calculating percent markup in Excel is a simple process that involves a few steps. First, determine the cost of the item or service. Next, decide on the percentage of markup you want to add. Then, use a simple formula to calculate the selling price. After completing these steps, you’ll have the selling price that includes your desired markup percentage.

After completing this action, you will have calculated the selling price of an item or service that includes a percentage markup. This is useful for businesses and individuals who need to determine prices for products or services based on cost and desired profit margin.


When it comes to running a business, one of the most important skills to master is pricing your products or services appropriately. Not only does this ensure that you are making a profit, but it also helps you stay competitive in the market. One common method of pricing is by adding a percent markup to the cost of the item or service. This is where Excel comes in handy. Excel, the ubiquitous spreadsheet software, is not just for number crunching; it’s a powerful tool that can help you quickly calculate percent markups.

This is especially useful for entrepreneurs, small business owners, sales professionals, and anyone else who deals with pricing. Whether you’re a novice Excel user or a seasoned pro, understanding how to calculate percent markup can save you time and help you make more informed pricing decisions.

Step by Step Tutorial: Calculating Percent Markup in Excel

Before we dive into the steps, let’s clarify what we’ll be achieving. The steps below will guide you through the process of determining the selling price of a product or service by adding a desired percentage of markup to the cost.

Step 1: Enter the Cost of the Item

Input the cost of the item or service in a cell in Excel.

This step is straightforward. Make sure to input the cost without any currency symbols or commas. Excel can only perform calculations with numerical values.

Step 2: Decide on the Markup Percentage

Type the markup percentage you want to apply in another cell.

Remember, you should enter the percentage as a decimal. For instance, for a 20% markup, you would enter 0.20.

Step 3: Use a Formula to Calculate the Selling Price

In a new cell, use the formula: =Cost + (Cost * Markup Percentage) to calculate the selling price.

In this step, you are essentially multiplying the cost by the markup percentage and then adding the original cost to find the total selling price.

Step 4: Format the Selling Price

If necessary, format the cell with the selling price to display as currency.

Excel will typically show the result as a general number. To format the selling price so it looks like a currency, right-click the cell, choose ‘Format Cells,’ and then select ‘Currency’ from the category list.


Time-savingCalculating percent markup in Excel is much faster than manual calculations, especially when dealing with multiple items.
AccuracyExcel reduces the risk of human error that can occur with manual calculations, ensuring that your prices are accurate.
FlexibilityExcel allows for easy adjustments. You can change the markup percentage or cost and immediately see the new selling price.


Learning CurveSome users may find Excel intimidating and may require time to learn how to use formulas effectively.
Software CostExcel is part of the Microsoft Office Suite, which is not free. Users must purchase a license to use Excel.
OverrelianceRelying heavily on Excel for pricing can lead to a lack of understanding of the market and other non-quantitative factors that affect pricing.

Additional Information

When calculating percent markup in Excel, it’s important to understand the difference between markup and margin, as these are often confused. Markup is the percentage added to the cost to get to the selling price, while margin is the percentage of the selling price that is profit. Excel can easily calculate both, but for percent markup, we are focusing on the increase over the cost.

Additionally, keep in mind that while Excel is a powerful tool, it’s just one part of a larger pricing strategy. Factors such as market conditions, competition, and perceived value should also be considered when determining prices. Using Excel allows for quick and efficient price adjustments, which can be critical in a dynamic market where costs and competition are continuously changing.


  1. Enter the cost of the item in a cell.
  2. Decide on the markup percentage and enter it as a decimal in another cell.
  3. Use the formula =Cost + (Cost * Markup Percentage) to calculate the selling price.
  4. Format the selling price to display as currency, if necessary.

Frequently Asked Questions

What happens if I want to calculate markup for multiple items?

Simply repeat the steps for each item, or use Excel’s fill handle to apply the formula to multiple cells at once.

Can Excel calculate markup in batches?

Yes, with the correct setup, Excel can calculate markups for an entire list of costs by copying the formula down a column.

Do I need to use brackets in the formula?

No, Excel follows the order of operations, so the multiplication will be done before the addition, negating the need for brackets.

What if I want to show the markup amount only?

Use the formula: =Cost * Markup Percentage. This will display the amount of markup without adding it to the cost.

How do I remove the currency formatting if I no longer need it?

Right-click the cell, choose ‘Format Cells,’ and then select ‘General’ from the category list to revert to standard number formatting.


Calculating percent markup in Excel is a vital skill for anyone dealing in sales, pricing, or financial analysis. This simple yet powerful tool can streamline the pricing process, ensuring both accuracy and efficiency.

While Excel does the heavy lifting numerically, remember that it’s just one piece of the pricing puzzle. Other factors, such as market conditions, should also play a role in your pricing strategy. So, go ahead, fire up Excel, and start pricing smartly!

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