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How Mobile Apps Influence the Travel Industry

According to a study by Travel Weekly released towards the end of 2015, 88% of activities performed on smartphones and tablets stem from mobile applications. Due to the popularity of apps and the increasing competition in the global marketplace, it is no surprise that the travel industry has jumped on the app bandwagon. Here are just a few ways in which the industry engages their customers via apps, thus making their own unique impact on the digital marketplace.